Home Wi-Fi security solutions are savvy security gadgets, equipped for assisting connected devices from different virtual violations, for example, hackers, malware and viruses. These security gadgets are associated with the wireless Internet network and services that could be profited by any consumer, regardless of their home broadband or wireless service provider. Devices could be overseen either in the home, or remotely using PCs, tablets, or smartphones, utilizing a secure login.

Home Wi-Fi security solutions provide attributes such as setting up plans for weekly usage reports, per device profiles, Internet stop button, parental insights, site & apps blocking and setting up Internet usage schedules. Moreover, these gadgets could block connected devices in the home from phishing activities, hacker attacks, malware, and virus attacks.

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Developing a subscriber base for Internet use and smart devices is prompting the development of the APAC market for home Wi-Fi security solutions. Since the most recent decade, Internet infiltration has expanded ten times in nations, for example, Malaysia, Indonesia, and India. Thusly, the advancement of cyber-crime networks, and commercial-scale toolkits, concentrating on the monetization of malware and concerned threats, has intensified the dangers of cybercrimes.

Expanding requirements for enhanced security because of the alarming growth in unethical practices and cyber-crimes in addition to attractive policies provided by service providers to residents for broadband and Wi-Fi services installation are prompting this market growth.

Opportunities Remain Concentrated in India

APAC’s home Wi-Fi security solutions market is categorized based on the home network architecture and component. In terms of components, the market is categorized as software and hardware. At present, the hardware category in the APAC market leads based on the revenue share. On the other hand, device makers are additionally incessantly incorporating advanced attributes for instance, “homework mode “and advanced usage analytics that is prompting revenue expansion of the software category.

By home network architecture, the market is categorized as a Wi-Fi range extender, router and modem as one device, router and modem as a separate device and a Wi-Fi router. The Wi-Fi router category holds a maximum market share of 48%. Conversely, router and modem as one device (combo) category are anticipated to record a remarkable 13.8% CAGR during the forecast period.

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Among the nations in the APAC region, India has been the biggest market for home Wi-Fi security solutions and holds the largest market share. This development is mainly due to increased implementation of enhanced security models and improved software development by leading enterprises and critical infrastructure organizations in the nation to gain customer confidence. Moreover, in India, a growing number of cable companies and telcos are inflowing the market, either through M&A actrivities or by providing Internet services as their own. These new entrants are rising the competitive rivalry in the market as well as are laying threats to present ISPs.

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