Let’s face it, traditional lead generation no longer works.

Savvy B2B buyers are able to educate themselves using the plethora of free online content available. They no longer need to speak to a salesperson.

Online advertising is becoming increasingly expensive with clicks costing an average of $5.26 on LinkedIn.

Search engines are more crowded than ever with every Tom, Dick and Harry generating content in the hope their prospects will find it.

It’s a tough landscape, especially for manufacturing businesses who operate in niche markets offering complex solutions.

That makes every single opportunity precious.

In this original article, Manufacturing Marketing Agency, Intergage provides manufacturers with a guide to modern marketing for industrial businesses.  In this, shortened version, we will provide you with a list of helpful resources to tackle common marketing challenges and thrive in what can be a difficult marketplace.

Free Marketing Workshops For Manufacturers

Intergage have a (growing) range of free marketing workshops for business, sales and marketing leaders in manufacturing organisations. These workshops can all be attended virtually and have a range of dates to choose from.

Titles include:

  • Digital Marketing Boot Camp For Manufacturers – This on-demand webinar teaches manufacturing leaders what the most common digital marketing mistakes are and how to avoid them. The workshop includes information on how to spot if you’re driving poor quality traffic to your website, how not to waste money on Google Ads and what a real SEO strategy looks like!
  • Lead Generation For Manufacturers – If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales pipeline or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you. It includes: an insight into UK manufacturing trends; an overview of marketing challenges that businesses just like yours are facing; and reasons why your current lead generation is no longer working.
  • Industrial Marketing Challenges & Solutions – This workshop discusses the three main marketing challenges for manufacturers and how to solve them with four key methodologies including strong sales messaging, a structure for content creation, a killer marketing strategy and an enhanced marketing tech stack.
  • Boost Your Profits With Smart Marketing – Manufacturers are provided with a cheat sheet for driving higher levels of profit by achieving incremental improvements at the various conversion stages in sales and marketing. This workshop uses a real financial model to demonstrate just how much more profit can be achieved with smart sales and marketing

The State Of Marketing In Manufacturing

Alongside The Manufacturer, Intergage are also the official publishers of the annual Marketing In Manufacturing Report. This report takes the temperature on marketing in the manufacturing industry and covers four main topics:

  • Marketing activities – providing an insight into the marketing activities manufacturers currently invest in and how successful they are. This section also covers which initiatives manufacturers plan to invest in in the next 12 months.
  • Attitudes towards marketing – this covers how manufacturers feel about marketing and what the biggest marketing challenges in the industry are.
  • Marketing budgets – this provides information on how much manufacturers are spending on marketing, how that budget is distributed and what they plan to spend in the next 12 months.
  • Measuring results – the final section of the report demonstrates how manufacturing businesses measure marketing results, what their key objectives are and how well they feel marketing is meeting these objectives.

Read and download the full version of The Marketing In Manufacturing Report here.

Industrial Marketing Blog

Intergage’s marketing blog is also the perfect place for industrial marketers to go for the latest information on digital marketing in the sector. The blog covers everything from sales and marketing alignment and marketing strategy to content marketing and SEO. There’s also a wealth of information on marketing technology, HubSpot and how the software is perfectly suited to B2B manufacturers. Popular titles include:

Networking Group For Marketers In Manufacturing

With 59% of manufacturers having a small or one-person marketing team, life can be pretty lonely for industrial marketers. There’s little to no resources to help single industrial marketers share ideas, remain up to date with the latest trends and in touch with what other manufacturers are doing. This sparked Intergage to create The Manufacturing Marketing Leaders’ Forum.

The online networking group brings industrial marketers together to share ideas, discuss challenges and help one another in a non-competitive space. The group has so far, discussed topics such as sales and marketing alignment, reporting, upcoming marketing trends and has even provided a space for industrial marketers to pitch their problems and receive a wealth of suggestions and ideas from other members.

Currently, the Manufacturing Marketing Leaders’ Forum has been limited to a select number of people who contribute towards the group and its content with a view to grow in coming months.

Want to join? Apply here.

Marketing and business development isn’t getting any easier for manufacturers. But it’s by no means impossible to drive outstanding results with a blend of strong strategy, solid campaigns and a clear understanding of the target customer and personas.

Who Is Intergage?

Intergage is the marketing agency for manufacturers. A flexible team with 20+ years’ experience and a proven model for generating leads and helping manufacturing businesses grow. Fast.

Unlike other agencies, Intergage have a relentless focus on providing manufacturers with the best possible return on their marketing investment. Forget about followers, likes and shares. Intergage focus on generating a real return to your bottom line.

Learn more about Intergage here!