MICROPRINTING has been termed by many as the tiny solution for big security problems.
This predominantly anti-counterfeiting strategy – involving the production of recognizable characters and patterns on a printed medium invisible to the naked eye – has emerged as an inexpensive security solution for a number of industry verticals. At present, currency presents the smallest and highest quality of microprint since it requires the utmost level of counterfeiting deterrence. As a result, the popularity of microprinting is based on the urgent need to detect and curb fraudulent activities.
The report on the global microprinting market presents a comprehensive and objective evaluation of the market and the various factors determining its growth over the years. Based on historical data and current trends, analysts provide accurate projections regarding the future of the microprinting market in the form of qualitative as well as quantitative data. The report employs leading market intelligence tools such as SWOT analysis, value chain analysis, and Porter’s Five Forces analysis model to give clients a broad outlook of the global market and its components.
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The global market for microprinting is rather mature, making it difficult for new entrants to survive. Existing players have a number of factors working in their favor. One of the most important forces driving the microprinting market is the development and introduction of innovative products. For instance, the development of cost-effective microprinting technologies has greatly improved its range of application in different industry verticals. In addition, the surge in research activities by universities around the world to improve the scope of microprinting has fueled future opportunities for players in this marketplace. The growing use of microprinting in stamps and currencies is also driving the global market. In recent years, corporate organizations and governments have been adopting the microprinting technique for licenses and identity cards to curb their misuse and prevent fraudulent activities. This has greatly supported the growth of the microprinting market.
The various inks and techniques used in microprinting are special inks, UV invisible inks, micro-embossing, magnetic inks, infrared ink marking, and others. Microprinting has been gaining prominence in a number of applications, including stamps, labels, packaging, consumer electronics, currency, bank checks, defense, and ID cards. ID cards and packaging are the most popular applications of microprinting and these segments are anticipated to exhibit the highest growth by the end of the forecast period. Biosensing and biomaterials are some of the emerging applications of microprinting.
Given that the microprinting technique is used as an additional measure of security by corporate companies and governments, the market for the same is stronger in the developed world. Employee identity cards and licenses often carry microprinting to create a unique mark. The innovation of Google’s microprint pen, the US$100 bill with microprinting along the quill of the note, and the discovery of cost-effective artificial cells by Penn State University researchers using microprinting technology are some of the major developments in the field.
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These activities indicate that the developed regions of North America and Europe are the leading markets for microprinting. On the other hand, rise in infrastructure spending and R&D activities in the fields of consumer electronics, healthcare, and security is a sign that the microprinting market in Asia Pacific and developing countries in the Rest of the World region is likely to gain momentum in the coming years.
Hewlett-Packard Company, Huber Group, Diagramm Halbach GmbH & Co. KG, Gallas Label & Decal, Printegra, Team NiSCA, Xerox Corporation, Micro Format Inc., Brady Inc., and Saueressig GmbH Co KG are some of the top companies in the global microprinting market.